Week 6 Journal Entry

Weekly Readings 

Cow Pie Clocks
-Look for business in everything.  Be creative.
-Personality and charisma can go a long way in the business world
-Be aware of how much the business you can handle yourself
-Consider hiring the right team and employees to help your business progress
-Consider increasing your product line


The customer is #1

-Every time you touch a contact or prospect, you should feel your brand breathing.
-A brand has a tremendous impact on your business!
-One of the most important assets you can develop for your business is a powerful brand.
-"your brand purpose" is a logical snapshot of what you provide the market

$500 Dollar reflections

Increased profit to $260
Rec Sports won't allow us to advertise in the I-Center or on campus. 
Too much conflict with IBC.
We are limited to flyer and word of mouth advertisement
.

Personal Reflections 

-Look for business opportunity in everything, a la cow pie clocks!
-Be willing to expand your product line if one product will eventually fade out in time.
-Your personality in the business world can attract the right investors to your company.
-Be Charismatic and likeable.  Don't have a big ego.


E Myth Notes


-Your "Strategic Objective" is what you want to do with the business in order to fulfill your "Primary Aim" in life.

-You must speak to people's unconscious minds - all the rational arguments in the world won't win over someone whose unconscious mind has already said 'no'.

-The author explains that in order to make your business work, you must have a "Primary Aim" in life - not business, but your life.  Without that, your business may come to consume you.

-If the business is to thrive, it must move beyond the founder