Week 7 Journal Entry

Weekly Readings 

In Praise of the Purple Cow

 -Stand out from the herd!
-Don't be afraid to be different
-If you're a boring company, customers will also be bored.
-Find things that are “just not done” in your industry, and then go ahead and do them.
-Create two teams: the inventors and the milkers. Put them in separate buildings.



Affordable Consumer Research Tools





-ATYM, ask your target market.

-Target respondents through a variety of criteria, such as age and income, to ensure you're talking to the right audience.

-Zoomerang:
create your survey online using the Zoomerang tool and fill out a form outlining your targeting criteria.

Acton Hero: Phil Romano 

-Go against the grain
-Actions speak louder than words
-Do the things people tell you not to do in business.
-Create things.  Innovation.
- If it doesn't feel good to you it won't feel good to your customer.
-Ask people what they would want from your service.
-Think about service.  Giving people what they want. 





 5 Company Naming Mistakes That Can Kill Your Business

 -Building a long lasting, attribute-based company name can add value to your business and reduce customer confusion.

- search engine ranking becomes a major issue as you compete with thousands of other “alphabet soup” company names.

- customer won’t understand the business unless it’s described in literal terms.

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$500 Dollar reflections

- Team is working hard
-Everyone has made at least 5 sales
- Met twice this week and set sells goals and finalized designs for different teams
.

 

Personal Reflections 



Look for a purple cow opportunity.
Be different.
Think of what could make like easier.
What things do you not enjoy doing? What could make this easier?


 

E Myth Notes

-Your "Strategic Objective" is what you want to do with the business in order to fulfill your "Primary Aim" in life.

-You must speak to people's unconscious minds - all the rational arguments in the world won't win over someone whose unconscious mind has already said 'no'.

-The author explains that in order to make your business work, you must have a "Primary Aim" in life - not business, but your life.  Without that, your business may come to consume you.

-If the business is to thrive, it must move beyond the founder